A Beginner’s Guide To Learning Mobile Marketing

If you're thinking about getting into mobile marketing but aren't sure how, then look no further. This article is geared towards informing you of some valuable tips about how to succeed with mobile marketing. Remember that these tips are only going to benefit you if you read this article thoroughly and digest the information.

Make sure that your emails are mobile device friendly. An increasing number of customers are reading emails only on their mobile devices. If your emails are not mobile friendly, they might never be seen by a significant portion of your clients. This means that valuable advertising dollars are wasted, and your campaign will not be successful.

Do your best to target your message to fit the needs of the people that you are sending it to. If you are sending out a message about one thing that that person is not interested in, there is a great chance that they will not take the time to read your future messages.

Be very aware of the market conditions around you when involved in mobile marketing. If anything changes that you're not absolutely prepared for, you can easily be left behind and lose a lot of business. The internet is constantly changing, especially the still-evolving mobile leg of it. Always stay prepared for change.

Keep your mobile marketing messages short and sweet. Although many cell phone and smartphone users are signed up with plans that offer unlimited data transfers, not everyone has this luxury. If your ad consumes a great deal of their monthly allotment of data, chances are good that your efforts will go unappreciated and even resented.

If your mobile marketing campaign includes multiple images and pages, it is best to keep the file sizes very small. Many cell phones and smartphone plans have limitations on broadband access and transfer speeds. If your message takes too long to load or consumes too much bandwidth, the customer is likely to abandon it.

Make your messages relevant. This is the most important aspect of mobile marketing. A text message can be very personal and it interrupts someone no matter what they are in the middle of doing. Avoid re-purposing an e-mail. Your text message should be short and very relevant to the audience whom you are sending them out to.

Balance your mobile marketing within an integrated media strategy. Mobile marketing alone will not take your brand to the next level. Neither will direct mail or internet marketing alone. You need to develop a multi-channel strategy that works in harmony with each other to really tell the story of your brand. If you feel your mobile marketing strategy is acting on its own, now is the time to bring it into your larger marketing strategy.

Hopefully this article has given you some ideas to use when creating your own mobile marketing campaign. The information you have learned from this article will only be useful if it is applied. Incorporate your new knowledge into your mobile marketing strategies, and watch your success grow.

Thank you,

Ida Mae Boyd
Skype me at imboyd681
Please include in the Skype Contact message “Market Hive”


Check out the MarketHive:

The MarketHive consist of Free Inbound Marketing Tools and it is a social network for entrepreneur.
By signing up you will become a member with me in the MarketHive Social Network for Entrepreneurs.
The following video that explains it all to you.

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Ida Mae Boyd, Market Hive Alpha Founder

Inbound Marketing Systems Compared

The MarketHive Inbound Marketing is priced at a reasonable price (free) as compared to other Inbound Platforms for medium to large businesses that cost around $72,000 per year on average.

Unlike any of the other Inbound Marketing (automated marketing) platforms, MarketHive is a vertical Social Network design for and by Entrepreneurs.

Free trial by invite only.

The following 31 minute video will give you a cost comparison between some of the top Inbound Marketing systems.

Free trial by invite only

Click here if you would like to register for a Free MarketHive System

Thank you,

Ida Mae Boyd
MarketHive Alpha Founder
Skype me at imboyd681
Please include in the Skype Contact message “Market Hive”

Ida Mae Boyd, Market Hive Alpha Founder

The Most Effective Mobile Marketing Tips

Mobile marketing is the new wave of marketing that allows businesses to access their potential consumers at almost any point in their day. Due to the accessibility allowed to consumers by mobile devices of all kinds, businesses can now capitalize on the digital age in a more direct way than ever before.

Build exclusivity and status into your mobile marketing. Mobile devices themselves have become aspirational. Phones, tablets and even some mobile apps have become symbols of status. Follow suit with your mobile marketing by offering exclusive content to your mobile readers or downloads only available to those who have subscribed for mobile messaging.

Compared to general Internet marketing, mobile marketing must be short and specific. For example, when targeting users on desktops, it is fine to use a banner ad that points to the main page of your web store. However, on a mobile ad, even if you manage to get users to visit your website, the vast majority of visitors will not spend time browsing your website. It is far more effective to choose a specific product, and use a concise message that links them directly to a purchase page.

Promote! Promoting your mobile call to action is one of the most important things you can do to be successful with mobile marketing. Your intentions may be good, but if no one signs up, they will all be for nothing. Place your call to action on any existing marketing materials you use, your social networking sites, direct mail, email, and have employees in the store tell every single customer.

Check out your website and other associated pages from your mobile. Does it look good? This change came on the internet fairly quickly so many websites are not optimized to be viewed from mobile devices. If you do not have a mobile version of your website, you should look into making one soon.

Your mobile ads must be short and sweet or the customer will delete! Customers do not want or have the time to scroll through lengthy messages. Keep your ads as brief and concise as possible to increase the chances of it being read and of customers purchasing your product!

Make sure your mobile marketing campaign works across all mobile platforms. To run a successful campaign, you don't want to leave a large part of your audience without the availability to see your ads. You also don't want to discourage them by running an ad that they can see, but doesn't function properly on their device. Make sure your campaign is available on all platforms, and test it for functionality before you email it.

Failure to make your mobile marketing cross-platform capable, will cost you dearly. The variety of mobile devices available is staggering, and there are multiple platforms to be compatible with. Your ad campaign should target iPhones, Android devices, Blackberry, Windows mobile and tablet devices.

Now that you have a full understanding about mobile marketing and how it can benefit your business, you can take the first steps toward increasing your visibility. The advice within this article can be a stepping stone to the world of mobile marketing and increased profit potential for your business.

Ida Mae Boyd, Market Hive Alpha Founder