How To Drive More Traffic To Your Blog

blogging

blogging,markethive

How To Drive More Traffic To Your Blog

Do you own a blog or two? Having a hard time generating traffic to your blog? Would you like to increase your page count?
These are often a blogger’s dilemma. Creating a blog is relatively easy, however, maintaining it to drive in more traffic is the hard part. If you have been experiencing this, there is no need to fret. All bloggers new and old are still bumping into this concern. Here are some tips to help you address this.

Content

More than anything, any reader would be interested to go back to your blog frequently because of the value of its content. As much as possible, make sure that every blog post is truly worth posting. Make sure that the content is appealing and enticing. Make your blog educational by adding in elements of suggestions and even question-and-answer portions, then update continuously your blog. Make sure you do it at least once a week. This will allow your avid readers to expect something new every week.

Social Media

Social media is a very powerful tool that allows you to share your blog easily. You can use this as an instrument to show your blog to other people. Frequently sharing your blog post to social media sites, like Facebook and Twitter, allows more people to know about the existence of your blog. For starters, you can begin by sharing the link of your blog post to your Facebook or Twitter accounts, or perhaps you can create a fan page dedicated for your blog. You can also share your posts to different FB groups for a wider audience share.

Forums

Creating a blog means you are an expert on something. To increase your authority, you can share your blog to forum sites. Create an account to a forum that, in one way or another, would easily connect to the theme of your blog. If your blog is about cars, you can join various car enthusiasm forums. You can increase your blog’s visibility by participating in the conversation while dropping your blog links as part of your answer. You can even include it in your profile signature.

There are many means and ways to drive traffic to your blog. However, effort must be consistent. It is not an overnight miracle. As a blogger, you must have the dedication to not only write decent content, but also sharing it to others. These are relatively simple tips and ways that you can do in order to get your traffic rolling.

Ida Mae Boyd
Developer

 

Ida Mae Boyd

How Can Press Release Increase Web Traffic?

press release

press release

How Can Press Release Increase Web Traffic?

Publicity is crucial when running a business, whether your business is located offline or on the Internet. When a business has little or even no budget to promote, “Press Releases” are the most advantageous method to promote your business.

Writing press releases has become a good way to drive targeted traffic to your website. In fact, if you are not writing press releases you are missing the best way to boost targeted web site traffic to your website.

Online press releases provides a good platform to reach massive online communities. A well prepared press release would attract journalists and is well optimized for distribution to a targeted audience.

The following are the three effective ways to increase targeted traffic to your website.

Press Releases can create hundreds of back links to your website.

  • By publishing press release to News services on the Internet, you can get links from highly rated web sites.  Additionally, press releases will be picked up by other sites too that have similar content which creates even more links pointing to your site.
  • Generating the links around the web towards websites increases its page rank automatically. Since the page rank goes up the higher site will be ranked in the search engines. As a result, more traffic will be driven to the website from the search engines.
  • Regular press releases distribution about the website will emboss a brand name at the forefront in minds of the people. Keeping a business in front of the public is one of the best ways to promote a business and press releases is a great way to do so. The more often the website appears on the net the more it’s perceived as an expert in its niche.

How to draft an excellent press release:

  • The beginning should be solid: Remember to make your title and initial lines cover, what you want to express. The remaining part of your press release should depict detailed information.
  • Use product name repetitively: Repeat placements of the name of your service or product to make it eminent. For example write “Search Engine Optimization” instead of writing “SEO” this would make your product name much popular.
  • Draft it for Journalists/Media agencies: The media agencies and journalists would grab your press release and publish it in their publications; they may slightly edit your press release.
  • Consider the viewer’s way: You should consider to whom you are targeting your press release for, and what is their interest. Think, if you were a part of audience, would you like to read the press release you have written.
  • Make your press release appear practical: Point out real facts of your company/organization, as readers are already so scholar enough to find out ‘what’s true and what’s not’?
  • Make your story include real facts: Avoid untrue examples and add-ons. If you find the content is using too much added extras, make it natural and real. Your press release should be in an active voice, not passive. Verbs in the active voice make your press release live.
  • Use only sufficient words: Avoid using superfluous adjectives, extravagant language, or unnecessary expressions like “The most powerful”. Tell your story with lesser words, as verbosity distracts from your content.
  • Avoid usage of terminology: However, a limited use of terminology would be allowed if required, if you aim to optimize news releases for the Internet search engines. The finest technique to communicate your press release is to speak neatly, using regular words.
  • Keep away from too many exclamations: Too much usage of exclamation point (!) may harm your press release. But, if you have to use an exclamation point, use only one.
  • Get the company’s permission: Companies are very self-protective about their recognition and credibility. So, get written permission before putting in any information or quotes about the company.
  • Company Information: The press release should include a short description of the company, which depicts your company, products, services and a brief history of company.

Now that you have find press releases as one of the best ways to boost targeted traffic to your website, consider using press releases as another tool in your marketing toolbox.

Ida Mae Boyd
Developer

 

Ida Mae Boyd

WordPress meets Markethive

WordPress meets Markethive

At one point the decision or revelation became the foundation of the Markethive blogging system. Markethive would make WordPress better.

Let me explain. At one time we considered creating a blog software solution, (Blog Press) with templates that would compete with WordPress. I know, stupid. But at the time, there were many who thought it was a good idea.

The argument went like this, “Joomla, Drupal, Blogger, Typepad, etc.” offer others options so we should too. OK, I said, but then the list of competitors grew from WordPress to a much larger list, and not only did it make us another “ME TOO” company instead of an innovative cutting edge customer centric juggernaut.

I made the decision to “not” jump in as yet another standalone (CMS) blog platform like Word Press, but rather to create a powerful system to make Word Press and other CMS far more manageable, with the goal to make them better. Particularly functioning on making the world heavy weight Word Press even better by enhancing the WP platform with a supporting blog platform so multiple content could be constructed with partner contributors, so we could build a Broadcasting system utilizing literaly millions of members social networks, so we could build massive WordPress sites by many members in collaboration producing powerful SEO campaigns.

The whole idea has manifested as one of the most powerful blog collaboration Inbound Marketing systems ever devised, and that is Markethive.

Our roll being to fuse a powerful vertical targeted social network of Entrepreneurs, thereby making the Word Press and other CMS system powerful by the very spirit of the Rise of the Entrepreneur!

The following lists have become our goal to support the top contenders with plugins, widgets and collaborative power and function.

But the video tells it all.

Choosing blogging software can be a scary process, especially if you are new to blogging. There are many different types of engines and content management systems (CMS) that could be used. Picking the software that you’ll need is not an easy task, given the wide variety and types on the Web today.

There are many different aspects to consider when choosing which blogging software to pick. For instance:

Programming language.

Many blog platforms run on either PHP or Rails, but you can find just about any flavor of programming language you are looking for.

What features you’ll need.

The type of software you might choose is very dependent on the type of blog you are going to run. Some blog software is geared more towards new users, while others are more developer and designer-friendly. It’s a matter of finding software based on the features you need.

The size of the software’s community.

If the software community is larger for one blogging system and much smaller and less active than another, the more active community is usually a better choice for software. More active users within the development community means more improvements on the code base, in a faster time frame.

The age of the software.

The age of the software shows the maturity of the blogging platform. Young projects are more unstable, and are more likely to have bugs.

If you are planning on extending the blog.

If you are thinking about adding things like forums, a store, or some other feature to your blog, some blogging software will be more suited to fill that need than others.

The blog software that you choose can have a big impact on your blogging. It’s important to choose the right software in the very beginning, so you can avoid the hassle of migrating to different engine later on. Here are the pros and cons of the 10 most popular blogging systems.

Here is the list of the top 10 blogging CMS solutions:

1.Wordpress
Alexa Rank (276)-45

WordPress is the most famous and widely-used blogging platform. It features a very intuitive web-based installer so anyone from skill level novice to expert can quickly install the software without any hiccups.

The WordPress community is a major asset to the blogging software. It has one of the largest and most passionate communities of developers and users, so one could find just about any theme or plugin imaginable. The possibilities for extending the software are endless, and many web sites and services have used the WordPress code base to build entirely different applications. WordPress also features integration with Akismet, one of the most effective spam protection systems for blogging software.

WordPress makes it easy for new bloggers to not only install the software, but also to download and install automatic upgrades to plugins with only one click. The learning curve for WordPress is fairly minimal, and if a new user runs in to problems, they can always check the extensive documentation. WordPress is perfect for the new blogger who wants to get his feet wet installing their first blog software, or the advanced developer who’s looking to extend the stable code into something entirely different.

If you are wanting to start a multiple-blog site, you can also check out WordPress MU. WordPress MU is the same code base as the mature WordPress single blog code base, with some added functionality.

2. Drupal
Alexa Rank  (2,497)-17

Drupal isn’t your typical blogging software. While it has an incredible community behind the code and many blogs use it for blogging software, it’s not just blogging software. Drupal is community software.

Drupal really shines as blog software for a blogging community. Performancing is a great example of using Drupal as a community of blogs. Whether you are wanting to power one blog to a 100, Drupal is an excellent choice.

Another strong point about Drupal is the versatility of the software. It comes packaged with a robust user system, but also a lot of community-friendly features like forums, books (for creating documents in a “book” structure) and a tracker which allows you to follow updates and content that other users have published recently.

Drupal also comes with a large community of developers and modules. With these modules, one could build any type of site or add nearly any sort of functionality to their Drupal installation. Many top-notch sites use Drupal to publish their multiple blogs and user communities. Performancing, Spread Firefox, The Onion, and Ubuntu and others.

Drupal is the perfect blogging software for anyone wanting to add a community to their blog with forums and extensions.

3. Joomla
Alexa Rank (2,689)-570

Joomla is a CMS that is similar to the community-friendly Drupal, and gaining traction every day. While Drupal is geared more towards developing community-flavored sites and blogs, Joomla seems to be geared more towards ecommerce (you can read more about the comparison between Joomla and Drupal here).

Regardless of their differences, Joomla is very much like Drupal in the fact that it’s easy to get anything from a simple site to a community blog in minutes. Joomla has a vibrant development community which has created many extensions.

Joomla is perfect for anyone wanting to build a blogging community site, or add ecommerce functionality to a blog.

4. ExpressionEngine
Alexa Rank (12,422)-2,466

ExpressionEngine is a very robust blogging platform, but isn’t free. The best feature about ExpressionEngine is the feature to publish multiple websites, either using different subdomains on a single domain, or across multiple domains.

You could use one code base to power multiple sites across multiple domains. The software features an extremely clean and simple backend that shouldn’t confuse the blogger. Designers and developers love ExpressionEngine for the fact that it’s quite easy to hand over a site and have the client update his own blog. It’s a solid all-in-one package.

ExpressionEngine is really geared for people who are trying to start a multi-blog site, but anyone can use the software quite easily thanks to its thoughtful and elegant design. A single license costs $99.95, but if you’re running a personal blog you can download the core version of EE.

5. Liferay
Alexa Rank (26,959)+3,284

Liferay Portal is a free and open source enterprise portal written in Java and distributed under the GNU Lesser General Public License. It allows users to set up features common to websites. It is fundamentally constructed of functional units called portlets. Liferay is sometimes described as a content management framework or a web application framework. It comes with certain portlets preinstalled. These comprise the core functionality of the portal system.

The reasons to use Liferay Portal for your website are simple: it provides a robust platform to serve your site to all clients, be they desktop, mobile, or anything in between; it provides all the standard applications you need to run on your site; and it provides an easy to use development framework for new applications or customization. In addition to this, Liferay Portal is developed using an open source methodology, by people from around the world. The code base is solid, and has been proved to be reliable and stable in mission critical deployments in diverse industries.

6. DotNetNuke
Alexa Rank  (32,058)-238

DotNetNuke is an open source platform for building web sites based on Microsoft .NET technology. It is written in VB.NET and distributed under both a Community Edition BSD-style license and a commercial proprietary license. The Community Edition is a popular web content management (WCM) system and application development framework for ASP.NET, with over 6 million downloads and 600,000 production web sites as of October 2010. More than 8,000 DotNetNuke apps are available for purchase on Snowcovered.com. DotNetNuke.com has over 800,000 registered members as of October 2010.

Major Features:

Distinguishes between community (common features) and enterprise (full set of features) editions.
Various modules, and data providers.
Provides language packs for about 60 languages.
Customizable through skins and templates.

7. MODX
Alexa Rank (32,333)+1482

Modx is not just an open source CMS but also a web application framework. Raymond Irving and Ryan Thrash began the MODx CMS project in 2004 as a fork of Etomite. In 2008 MODx users created a new logo and branding for the project. Now MODx allows for full segregation of content (plain HTML), appearance and behavior (standards compliant CSS and JavaScript) and logic (PHP, snippets).

Major Features:

As with Joomla, modx officially supports only MySQL database.
Not just CMS but a PHP framework for Web.
Freedom to choose jQuery, Mootools, ExtJS, Prototype or any other JavaScript library.
Supports PHP 4.3.11 and above.
Complete control of all metadata and URL structure for SEO (Search Engine Optimization).
Unlimited hierarchical page depth.
Can create custom fields and widgets for templates.
Role-based permissions for the Manager.
Ability to customize the Manager on a per-deployment basis.
Ecommerce integration via Foxy Cart.
Extensions: 622, also known as add-ons.

8. concrete5
Alexa Rank (33,631)-292

Concrete5 is an open source CMS started in 2003 as a rapid-design approach to building the now-defunct LewisAndClark200.org, the official site for the Ad Council’s National Council for the Lewis & Clark Bicentennial. Concrete5 is developed in PHP and is distributed under MIT software license.

Concrete5 features in-context editing (the ability to edit website content directly on the page, rather than in an administrative interface or using web editor software). Editable areas are defined in concrete5 templates which allow editors to insert ‘blocks’ of content. These can contain simple content (text and images) or have more complex functionality, for example image slideshows, comments systems, lists of files, maps etc. Further addons can be installed from the concrete5 Marketplace to extend the range of blocks available for insertion. Websites running concrete5 can be connected to the concrete5 website, allowing automatic upgrading of the core software and of any addons downloaded or purchased from the Marketplace.

9. Typo3
Alexa Rank (36,110)-8,334

TYPO3 is a free and open source CMS released under the GNU General Public License oriented to small to mid size enterprise-class users. TemplaVoila is an alternative template engine extension for TYPO3. A graphical mapping tool for creating templates is included, an alternative page module, the ability to create flexible content elements and an API for developers. New content element types can be created without programming. TemplaVoila facilitates more flexibility for maintaining web pages than TYPO3’s standard templating, while making it possible to enforce a strict corporate design and allowing editors to work with content more intuitively.

Delivered with a base set of interfaces, functions and modules, TYPO3’s functionality spectrum is implemented by extensions. More than 5000 extensions are currently available for TYPO3 for download under the GNU General Public License from a repository called the TYPO3 Extension Repository, or TER.

TYPO3 can run on most HTTP servers such as Apache or IIS on top of Linux, Microsoft Windows or Mac OS X. It uses PHP 5.3 or newer and any relational database supported by the TYPO3 DBAL including MySQL, Oracle, PostgreSQL, and others. Some 3rd-party extensions – not using the database API – support MySQL as the only database engine. The system can be run on any web server with a modern CPU and at least 256 MB RAM. The backend can be displayed in any modern browser with JavaScript. There is no browser restriction for displaying user-oriented content generated by TYPO3.

10. Alfresco
Alexa Rank (36,854)+2,483

Alfresco is an open source enterprise content management system for Microsoft Windows and Unix-like operating systems. Alfresco includes a content repository, an out-of-the-box web portal framework for managing and using standard portal content, a CIFS interface that provides file system compatibility on Microsoft Windows and Unix-like operating systems, a web content management system capable of virtualizing web apps and static sites via Apache Tomcat, Lucene indexing, and jBPM workflow. The Alfresco system is developed using Java technology. John Newton (co-founder of Documentum) and John Powell (a former COO of Business Objects) founded Alfresco Software, Inc. in 2005.

11. b2evolution
Alexa  Rank (80,628)-14,427

b2evolution is another blogging platform that allows for a single installation of a blog, or a whole network of blogs, right out of the box. b2 probably has the weakest developer community behind it, with only a 200+ plugins (compared to Joomla’s 3,400+).

The software features a very easy-to-understand backend, ideal for beginners. b2 also has has a built in stats feature, which is something most blogging platforms don’t have out of the box. The software also features a post editor with a very minimal WYSIWYG editor, which is perfect for a beginning blogger.

While the b2 developer community may not be very large, it has a very promising code base and many people still use b2evolution to power their blogs and blogger communities.

The Irrelevant Others

Plone.org
Alexa Rank (102,395)+10,174

cmsmadesimple.org
Alexa Rank (104,671)-32,048

umbraco.com
Alexa Rank  (116,439)-16,212

ez.no
Alexa Rank (154,173)-43,687

movabletype.org
Alexa Rank (174,802)-9,166

textpattern.com
Alexa Rank (187,704)-45,048

Being Irrelevant,

mephistoblog.com
Alexa Rank (8,419,219)-2,169,053

There is no other blogging platform, that integrates support for all Blog CMS systems, engages social networks so reaches high into the stratosphere, nor institute a learning environment so building competent content teams is easily achieved.

Markethive, It is that easy It is that powerful

*Written by Thomas Prendergast, CMO, Markethive, Inc.

Re-published with permission by:

Dr. Raymond Jewell, Leading Economist and Consultant. Dr. Jewell has been consulting with Small and Home Based Business Clients for over 35 years. He is an Alpha Founder with Markethive and manages several blogs on the hive. Dr. Jewell is giving away FREE Markethive system just click and join.

 

 

Ida Mae Boyd

Using Social Networking Websites to Promote Your Blog

social networking

Using Social Networking Websites to Promote Your Blog

Do you know what the main purpose of a social networking website is? If you are an avid internet user, you likely do. Social networking websites are online communities that make it easier for internet users to meet and communicate with each other.

If you are an internet user who enjoys using the internet to meet new people, there is a good chance that you already belong to a social networking website.

What about an online blog? Do you have one of them? If you do, do you know that you could use your social networking website to promote your blog?

Promote your blog? Why would you want to do that? Honestly, if you have to ask yourself that question you probably shouldn’t even have one. The whole purpose of a blog is to document your thoughts, views, and opinions on a particular topic, issue, or subject.

What good will your blog do if no one reads it. In addition to sharing your thoughts with the rest of the world, did you know that you could also make money from your blog?

You can sign up for affiliate programs or other programs like Google AdSense. If you are using your blog to make money then you will definitely want to promote it.

When it comes to promoting blogs, there are many blog owners who decide to let the search engine do the work for them. Search engines, such as Google Chrome, Yahoo, and Bing use special techniques that reads the content on your website.

That content is then used to rank your website with particular keywords. This means that you run a blog on graduating from high school in New York, there is a good chance that your blog will appear in searches done on New York high schools. Although many blogs are successfully ranked in search engines, not all are. That is why you are advised against relying solely on search engines, when it comes to promoting your blog.

As previously mentioned, if you love meeting with or talking to people online, there is a good chance that you belong to a social networking website or community.

The individuals that you talk to and that are in your community are likely the individuals that you wish to target. Since most social networking websites work to connect internet users who have the same goals and common interests, there is a good chance that your online friends will enjoy reading your blog. But, before they can read your blog, you have to let them know that it exists.

When it comes to promoting your blog on social networking websites, you have a number of different options.

Your first option is to include a link to your blog in your community profile or profile page. This will allow other community members to checkout your blog, only if they wish to do so.

The other way is to inform your online friends of your blog through private messages. Once you join a social networking website and create or join a network of friends, you should easily be able to communicate with those friends. Sending each of your friends a private message with information and a link to your blog tends to be more effective than just placing a link in your profile or on your profile page.

Although there is a good chance that you are already a member of a popular social networking website, you may not be. If you are not already a member, but would like to become one, you will need to find a social networking website to join.

This can easily be done with a standard internet search. In your search, you will likely find a number of popular networking sites, such as, Facebook, LinkedIn, Pinterest and Twitter. Before becoming a community member at one of these networking sites, you may want to first examine the website to ensure that it is everything that you want it to be.

As you can easily see, there are a number of different ways that you can go about promoting your blog on online social networking websites. You never known, but, in addition to promoting your blog, you may also make new friends along the way.

Ida Mae Boyd
Contributor

Ida Mae Boyd

Using Social Networking Websites to Promote Your Blog

social networking

Using Social Networking Websites to Promote Your Blog

Do you know what the main purpose of a social networking website is? If you are an avid internet user, you likely do. Social networking websites are online communities that make it easier for internet users to meet and communicate with each other.

If you are an internet user who enjoys using the internet to meet new people, there is a good chance that you already belong to a social networking website.

What about an online blog? Do you have one of them? If you do, do you know that you could use your social networking website to promote your blog?

Promote your blog? Why would you want to do that? Honestly, if you have to ask yourself that question you probably shouldn’t even have one. The whole purpose of a blog is to document your thoughts, views, and opinions on a particular topic, issue, or subject.

What good will your blog do if no one reads it. In addition to sharing your thoughts with the rest of the world, did you know that you could also make money from your blog?

You can sign up for affiliate programs or other programs like Google AdSense. If you are using your blog to make money then you will definitely want to promote it.

When it comes to promoting blogs, there are many blog owners who decide to let the search engine do the work for them. Search engines, such as Google Chrome, Yahoo, and Bing use special techniques that reads the content on your website.

That content is then used to rank your website with particular keywords. This means that you run a blog on graduating from high school in New York, there is a good chance that your blog will appear in searches done on New York high schools. Although many blogs are successfully ranked in search engines, not all are. That is why you are advised against relying solely on search engines, when it comes to promoting your blog.

As previously mentioned, if you love meeting with or talking to people online, there is a good chance that you belong to a social networking website or community.

The individuals that you talk to and that are in your community are likely the individuals that you wish to target. Since most social networking websites work to connect internet users who have the same goals and common interests, there is a good chance that your online friends will enjoy reading your blog. But, before they can read your blog, you have to let them know that it exists.

When it comes to promoting your blog on social networking websites, you have a number of different options.

Your first option is to include a link to your blog in your community profile or profile page. This will allow other community members to checkout your blog, only if they wish to do so.

The other way is to inform your online friends of your blog through private messages. Once you join a social networking website and create or join a network of friends, you should easily be able to communicate with those friends. Sending each of your friends a private message with information and a link to your blog tends to be more effective than just placing a link in your profile or on your profile page.

Although there is a good chance that you are already a member of a popular social networking website, you may not be. If you are not already a member, but would like to become one, you will need to find a social networking website to join.

This can easily be done with a standard internet search. In your search, you will likely find a number of popular networking sites, such as, Facebook, LinkedIn, Pinterest and Twitter. Before becoming a community member at one of these networking sites, you may want to first examine the website to ensure that it is everything that you want it to be.

As you can easily see, there are a number of different ways that you can go about promoting your blog on online social networking websites. You never known, but, in addition to promoting your blog, you may also make new friends along the way.

Ida Mae Boyd
Contributor

 

Ida Mae Boyd

Eight Steps to Guarantee a Successful Video or Web Conference

webinar

webinar

Eight Steps to Guarantee a Successful Video or Web Conference

A successful video or web conference can really give a boost to your organization. Online conferencing is now connecting people in a way that was not possible in the pre-Internet era. However, as powerful a tool as online conferencing is, it works best when you prepare your conferences properly. Here are some steps that you can take to help guarantee that your next video or web conference is a great success.

1. Make sure each of your attendees has enough bandwidth at his or her location

There is nothing more frustrating than trying to watch a video online when you just don’t have enough bandwidth to get it all. If your participant doesn’t have enough bandwidth there will be latency delays and he or she will not be able to enjoy the experience or participate properly. The amount of bandwidth that is required varies from system to system and also according to what features you will be using during the conference. Features such as video, audio, screen and application sharing have different requirements. Check with your vendor or provider to find out what the minimum bandwidth requirements are, and then make sure each of your locations does indeed have enough bandwidth.

2. Test your web cameras to see that they are working properly

If video will be involved at any of the locations, make sure that the location has tested their camera to ensure that everything is working satisfactorily. Ideally, all cameras should be tested from within the video or web conferencing system that you will be using. A camera that is working fine in one application may work differently within another system. Check it in advance so that you will not have any surprises on the day of your conference.

3. Check your sound equipment in advance

If VoIP (audio) is going to be used from within the meeting itself, make sure that all attendees have the right tools needed, whether these tools are microphones, headsets and speakers.

4. Supply your participants with proper access information in advance of the conference

If audio will be conducted via an audio conference call, make sure all attendees have the access number to dial into and the PIN (Personal Identification Number) they will need to access the call.

5. Conduct a “trial-run” of your presentation prior to the conference date

The presenters or leaders of the conference should practice in advance. If a presentation will be involved, make sure that whoever will be presenting any material has tested this part of the video or web conferencing system. The presentation that is to be used should be demonstrated to another party BEFORE the date of the actual meeting.

6. Supply web access information to your participants well in advance of the meeting

Make sure that all of your participants know how to access the video and web “conference room”. Send an e-mail "link" to each participant well in advance of the meeting so that they will be able to easily access the meeting when the appropriate day and time has arrived.

7. Get as much training as you can in the video or web conference system that you will be using

The host should be very familiar and comfortable with the video or web conferencing system they are going to use. If training is offered by your vendor or provider, then take advantage of this in order to become more familiar with the system. Familiarity with the system will help you to host a flawless meeting or conference.

8. Conduct a test meeting prior to the big event

Most importantly! Conduct a test meeting or two before the day of the "big" meeting. Tests will help you eliminate as many surprises as possible before you gather all of your attendees. A meeting free of technical glitches will go far to help you achieve the goals of your conference.

The key to a successful online conference, whether it be a web conference, a videoconference or a combination of the two, is preparation, preparation and preparation. The more you prepare and the more you practice, the better your online meetings will be.

Ida Mae Boyd
Contributor

 

Ida Mae Boyd

Eight Steps to Guarantee a Successful Video or Web Conference

webinar

webinar

Eight Steps to Guarantee a Successful Video or Web Conference

A successful video or web conference can really give a boost to your organization. Online conferencing is now connecting people in a way that was not possible in the pre-Internet era. However, as powerful a tool as online conferencing is, it works best when you prepare your conferences properly. Here are some steps that you can take to help guarantee that your next video or web conference is a great success.

1. Make sure each of your attendees has enough bandwidth at his or her location

There is nothing more frustrating than trying to watch a video online when you just don’t have enough bandwidth to get it all. If your participant doesn’t have enough bandwidth there will be latency delays and he or she will not be able to enjoy the experience or participate properly. The amount of bandwidth that is required varies from system to system and also according to what features you will be using during the conference. Features such as video, audio, screen and application sharing have different requirements. Check with your vendor or provider to find out what the minimum bandwidth requirements are, and then make sure each of your locations does indeed have enough bandwidth.

2. Test your web cameras to see that they are working properly

If video will be involved at any of the locations, make sure that the location has tested their camera to ensure that everything is working satisfactorily. Ideally, all cameras should be tested from within the video or web conferencing system that you will be using. A camera that is working fine in one application may work differently within another system. Check it in advance so that you will not have any surprises on the day of your conference.

3. Check your sound equipment in advance

If VoIP (audio) is going to be used from within the meeting itself, make sure that all attendees have the right tools needed, whether these tools are microphones, headsets and speakers.

4. Supply your participants with proper access information in advance of the conference

If audio will be conducted via an audio conference call, make sure all attendees have the access number to dial into and the PIN (Personal Identification Number) they will need to access the call.

5. Conduct a “trial-run” of your presentation prior to the conference date

The presenters or leaders of the conference should practice in advance. If a presentation will be involved, make sure that whoever will be presenting any material has tested this part of the video or web conferencing system. The presentation that is to be used should be demonstrated to another party BEFORE the date of the actual meeting.

6. Supply web access information to your participants well in advance of the meeting

Make sure that all of your participants know how to access the video and web “conference room”. Send an e-mail “link” to each participant well in advance of the meeting so that they will be able to easily access the meeting when the appropriate day and time has arrived.

7. Get as much training as you can in the video or web conference system that you will be using

The host should be very familiar and comfortable with the video or web conferencing system they are going to use. If training is offered by your vendor or provider, then take advantage of this in order to become more familiar with the system. Familiarity with the system will help you to host a flawless meeting or conference.

8. Conduct a test meeting prior to the big event

Most importantly! Conduct a test meeting or two before the day of the “big” meeting. Tests will help you eliminate as many surprises as possible before you gather all of your attendees. A meeting free of technical glitches will go far to help you achieve the goals of your conference.

The key to a successful online conference, whether it be a web conference, a videoconference or a combination of the two, is preparation, preparation and preparation. The more you prepare and the more you practice, the better your online meetings will be.

Ida Mae Boyd
Contributor

 

 

5 Tips For Improving Your Site’s Search Engine Positioning

seo

seo

5 Tips For Improving Your Site’s Search Engine Positioning

Almost all webmasters or website owners are looking for ways to get better results from their websites. They wish to improve their site’s standing and get better rankings in search engines. This quest for improved results, known as search engine positioning, can be satisfied by following a few basic procedures.

Before you even begin, you have to realize that you are competing against hundreds, and in some categories, thousands of websites offering similar products and services.

In the case of affiliate marketing, many of the competing websites may even be identical! If you want to get the edge over these competitors and improve your search engine positioning you have to fine-tune your website and actively work to make it better.

1. Make Sure that your design is search engine friendly:

Your design may look good to your eyes, but it may also be the cause of your present difficulties and poor search engine positioning. How is that possible? Look at your web page using a text editor or in an html viewer of popular editors such as Dreamweaver and Editplus. On what line does your first line of copy begin? If your actual copy is pushed far down the page, it is more difficult for search engines to pick up the crucial information that would have helped you to improve your web page ranking.

If you have this difficulty, first take out all unnecessary spaces in the html code. If there are long strings of java script, put these in external files. Similarly, put style information in external Cascading Style Sheet files. Simplifying your table structure may also help. If this starts getting too complicated for you, then consult with a professional search engine positioning specialist or your web designer.

2. Make sure your keywords are strategically placed in your copy:

It is not possible to improve web page ranking if the readable copy on your web page does not contain the words you wish to be found by. Many people erroneously think that just putting your important keywords in meta tags is enough. This is not true, some search engines hardly use the meta tags and look more to the copy on the page. Make sure that your important copy is in the first paragraph of text, in headlines (using headers such as H1, H2, H3) and in the active or clickable portions of link text on your page.

3. Use a site map and text link navigation on your pages:

If you want to improve your search engine positioning for all the pages of your website then you have to be sure that these pages actually get indexed or included in the search engines. You can help this process by making a site map, a web page that has text links to all the sub pages of your site. Another good practice is to include a text link navigation system on your web pages, even if you already have a graphics based navigation bar elsewhere on these same pages. Remember, search engines follow text links more easily. A robot that lands on your main page or site map page will follow the text links and then visit and index your lower level pages.

4. Increase the quantity and quality of inbound links:

In fiercely competitive categories it will be difficult to improve web page ranking without obtaining a good number of links to your page from other websites. If you have very good and valuable copy, other sites may link to you because you are a valuable resource. However, if you want to speed this process along you will have to actively request links from other websites, either by trading links or by getting your content (with a link back to your site) placed on other websites.

When it comes to links you should keep in mind one important principle: it is not the quantity of links that is important, but the quality. One good link from an authority site such as CNN or Wikipedia is worth more than dozens of links from other sites. To get these quality links, there is no short cut. You will have to earn it by having a site that provides a lot of useful information.

5. Keep up with Search Engine Developments:

The challenge of improving your web page ranking and search engine positioning is dynamic. Search engines are not static. Most of the big search engines of yesterday have disappeared or are only minor players today. You should keep up with changes in the world of search engines by taking part in online forums or subscribing to newsletters which deal with topics such as Search Engine Optimization (SEO), web ranking, and general webmaster related issues.

If you do not have the expertise or the time to tackle these matters by yourself then you should take advantage of skilled professionals who can help you to improve your site's performance in search engines. Whether you rely on professionals or are able to do it yourself, these five tips can provide a good point of reference for starting the work.

Ida Mae Boyd
Contributor

Ida Mae Boyd