Making Your Blog Stand Out and Look Professional



Making Your Blog Stand Out and Look Professional

If you are attempting to create a successful blog for personal or business reasons, you should know that looks do count. Many bloggers make the mistake of thinking that looks are not as important as content, since readers are essentially reading your blog for the words, not the way it looks.

This is true to some degree. The fact is however that people will not take your words seriously if your blog looks less than attractive. To have a successful blog you have to have it all. You must have interesting content as well as a great look. If you want to update the look of your blog, consider the following areas of importance.

Easy To Scan

The way your blog reads on a page is an extremely important part of your blog’s look. You should always remember to keep your blog posts short and to the point.

If you are treating your blog as a personal diary, your posts may be a little longer than normal. But, if you are trying to get more traffic to your blog, then you really want to focus your attention on short posts that offer the main point easily.

Most blog readers will only scan your posts, not read them word for word. So keep this in mind when you are writing. The shorter the post, the more likely they will be read.  If your blog is easy to scan because the posts are short and the breaks are clear, you will have a great looking blog.

Professional Edge

When designing or redesigning your blog, try to make it as professional looking as possible. Even if the blog is not for a business, the more professional it looks, the more seriously people will take it. Not everyone knows a lot about programming, so you may need to research it a bit. If you have the extra funds, you might even want to get a professional to program it for you. No matter what you have to do, just keep a level of professionalism in your mind throughout the designing process.

Friendly Colors

Most people don’t think twice about what colors they choose for their blog. The facts are that some colors come across better on the web than others. Blue and black are easy to see, so they are always great choices to use.

Sea-green, beige, or purple are also great soothing colors to use for a blog. You should stay away from using colors like pink, yellow, or any neon varieties. They are extremely hard on the eyes when reading them online and can deter people from reading your blog. Keep these color tips in mind when you design your blog to get the best results.

Appropriate Graphics

It has been noted that the use of pictures on your blog is a great way to boost traffic. Blogs that offer pictures that correlate with their content are fantastic.

Readers love to connect with the content further through pictures. With most blogging software offering ways to easily add pictures, it should not be a problem for most publishers to add them right into the blog. If you do have trouble, consider checking the “help” area in your blogging software for more information.

The information there should provide you with step by step instructions to help you get on your way.

Successful Layout

Most people who design blogs and websites will tell you that the layout does matter as well. The way a blog looks to the reader in important in terms of layout.

The layout should be clear and defined. If the reader is confused by the layout, they will likely not stick around to explore. They will most likely go right on to the next blog available. If you are letting a professional design your blog, you will likely not need to worry much about the layout. However, if you are doing it yourself, take a look at other successful sites to get ideas about what works and what doesn’t.

Lastly, simply test different layouts on your friends and family to see which ones they find the most suitable for your blog.


Ida Mae Boyd

Ida Mae Boyd

Designing Your Own Lead Capture Pages

lead capture pages

lead capture pages

Designing Your Own Lead Capture Pages

Designing and building your own lead capture page(s) is not as difficult as you may think. There are many advantages to learning this simple skill. In fact, most people are unaware that they can learn how to create lead capture pages in less than eight hours of proper training, or sometimes less.

To start learning how to build a lead capture page, you need to have the flowing.

An HTML editor to build your lead captures page with. This is a program very similar to a word processor. Believe it or not, if you can use Microsoft Word, you can use an HTML editor.

HTML editors are slightly more complicated than word programs. However, with proper training you can master using one fairly easily. There is a good chance that you already have one that came with your basic operation system.

Web hosting is the next step. This is simply a place to up-load your lead capture page to on the Internet. Be aware that not all web-hosting services are equal. Make sure you know what you are getting before you buy. If the service does not offer a quality auto-responder (which we will discuss in a moment) avoid it. Cheap web hosting is not worth your time.

Lastly, you just need a little training so you can learn how to use the following items. This is the part that is hard, but certainly not impossible to find.

Unfortunately, there are many people selling lead capture pages that don’t want you to know how simple it is to design them. In a moment, I will offer a solution to that problem.

There are many companies where you can buy lead capture pages from on the Internet. There are a multitude of disadvantages involved with having a lead capture page built for you.

What are the disadvantages?

The page you buy is drastically overpriced. Most companies offering lead capture pages are charging between $50 – $200 for only one page.

Why would you want to spend such an absorbent amount on a lead capture page that you could learn how to design yourself in only an hour or two?

You cannot alter the lead capture page’s text or “Ad Copy”. So, you have no way to test what results would come from alterations to the page. Often, changing only a few words on your page will increase your information request rates radically.

You cannot create more than one page. So you can only find out what limited results you will have from the lead capture page you buy. It’s always to your advantage to have different pages to test against each other. Then you can see which designs and text work best to attract customers to your business. After all, who knows your business better than you do? So, who is best qualified to design your pages? The answer is you.

What are the advantages to designing your own lead capture pages?

You will save a lot. Let’s say that you only design 10 pages in your life. If you were to buy them at roughly $100 each, that’s $1,000. A steep price to pay.

When you become proficient at building your own lead capture pages, you can literally have one completed and up-loaded to your server in 30 minutes.

When you host you site, you can build as many pages as you want. Then you can test them to see which pages pull the most leads and even rotate site visitors to then. It’s like going to an arcade and beating the high score on a video game. The main difference is, you always win.

You can tie your “Information request box” to an auto-responder. An auto-responder is a sequential e-mail system that delivers messages to your prospects. This will allows you to follow up with your prospects indefinitely and radically increase your closing ratio. Most people don’t purchase at first glance, but many do when you keep their attention through time using an auto-responder.

You can personalize you lead capture pages with you own audio greetings. This often increases you response rates by 20 – 50%. When people actually hear your voice, it often makes them feel more comfortable giving you their contact information.

You can build a list! This is the most important thing anyone marketing on the Internet can have. Your list is your fortune. The people on your list are always potential customers for any offer you have.


Ida Mae Boyd


Ida Mae Boyd

So What Is A Social Media Network?

social media

social media

So What Is A Social Media Network?

Basically, a social media network is made up of individuals or organizations that are connected through various social contacts ranging from casual acquaintances to family members. Social networks are established to encourage connections and communication to occur on a wide variety of levels.

A basis for the theory of social networking was a study performed by Stanley Milgram in 1967 that established that any two random United States citizens are connected to one another by a series of six intermediaries, on the average. This idea was made more popular by the play and subsequent movie, “Six Degrees of Separation”, as well as the television show “Six Degrees”. Current Internet experiments continue to explore this concept, such as the Ohio State Electronic Small World Project and Columbia's Small World Project.

These experiments currently confirm that five to seven degrees of separation are sufficient to connect two people through the Internet. This also serves to confirm the potential effectiveness of Internet social networks to build new connections between people.

The first Internet social network began in 1995 and has 12.9 million visitors today. This makes it difficult to comprehend the rule of 150, also known as the Dunbar number that states that the size of a genuine social network is limited to about 150 members. Over 200 Internet social networking sites exist and the number of members that belong to most them steadily increases.

In an Internet social networking site, a group of founders sends messages to invite members to join the site. Those members then invite additional members and the links continue to grow. Some social networking sites offer viewable profiles for members, address books and online social connections on a social or business level. Many Internet social networks are open to the public.

Internet social networks are a convenient way to link with new people, both personally and professionally. Consider that the senior director of Nielson/NetRatings, Jon Gibs, states that Internet “…social networking is not a fad that will disappear. If anything, it will become more ingrained in mainstream sites.”

The following are 20 of the most Popular Social Media Sites Right Now published by Antony Maina


This is the biggest social media network on the Internet, both in terms of total number of users and name recognition. Founded on February 4, 2004, Facebook has within 12 years managed to accumulate more than 1.59 billion monthly active users and this automatically makes it one of the best mediums for connecting people from all over the world with your business. It is estimated that more than 1 million small and medium-sized businesses use the platform to advertise their business.


You might be thinking that limiting your posts to 140 characters is no way to advertise your business, but you will be shocked to know that this social media platform has more than 320 million active monthly users who make use of the 140 character limit to pass on information. Businesses can use Twitter to interact with prospective clients, answer questions, release latest news and at the same time use the targeted ads with specific audiences. Twitter was founded on March 21, 2006, and has its headquarters in San Francisco, California.


Founded on December 14, 2002, and launched 0n May 5, 2003, LinkedIn is hands-down the most popular social media site for professional networking. The website is available in 24 languages and has over 400 million registered users. LinkedIn is great for people looking to connect with people in similar industries, networking with local professionals and displaying business related information and statistics.


While it’s no Twitter, Facebook or LinkedIn, Google+ has its place among the popular social media sites. Its SEO value alone makes it a must-use tool for any small business. Launched on December 15, 2011, Google+ has joined the big leagues registering 418 active million users as of December 2015.


YouTube — the largest and most popular video-based social media website — was founded on February 14, 2005, by three former PayPal employees. It was later bought by Google in November 2006 for $1.65 billion. YouTube has over 1 billion website visitors per month and is the second most popular search engine behind Google.


Launched in March 2010, Pinterest is a relatively newcomer in the social media arena. This platform consists of digital bulletin boards where businesses can pin their content.  Pinterest announced September 2015 that it had acquired 100 million users. Small businesses whose target audience is mostly made up of women should definitely invest in Pinterest as more than half of its visitors are women.


Like Pinterest, Instagram is a visual social media platform. The site, launched on October 6, 2010, has more than 400 million active users and is owned by Facebook. Many of its users use it to post information about travel, fashion, food, art and similar subjects. The platform is also distinguished by its unique filters together with video and photo editing features. Almost 95 percent of Instagram users also use Facebook.


Tumblr is one of the most difficult to use social networking platforms, but it’s also one of the most interesting sites. The platform allows several different post formats, including quote posts, chat posts, video and photo posts as well as audio posts, so you are never limited in the type of content that you can share. Like Twitter, reblogging, which is more like retweeting, is quick and easy. The social networking website was founded by David Karp in February 2007 and currently hosts more than 200 million blogs.


Flickr, pronounced “Flicker,” is an online image and video hosting platform that was created by the then Vancouver-based Ludicorp on February 10, 2004, and later acquired by Yahoo in 2005. The platform is popular with users who share and embed photographs.  As of October last year, Flickr had more than 112 million users and had its footprint in more than 63 countries. An average of a million photos are shared daily on Flickr.


This is a social news and entertainment networking website where registered users can submit content such as direct links and text posts. Users are also able to organize and determine their position on the site’s pages by voting submissions up or down. Submissions with the most positive votes appear in the top category or main page. Reddit was founded by University of Virginia roommates Alexis Ohanian and Steve Huffman on June 23, 2005. A decade later, the site boasts more than 36 million registered accounts and 231 million monthly visitors.


Snapchat is an image messaging application software product that was created by Reggie Brown, Evan Spiegel and Bobby Murphy when they were students at Stanford University. The app was officially released in September 2011, and within a short span of time they have grown immensely registering an average of 100 million daily active users as of May 2015. More than 18 percent of all social media users use Snapchat.


WhatsApp Messenger is a cross-platform instant messaging client for smartphones, PCs and tablets. The app relies on the Internet to send images, texts, documents, audio and video messages to other users that have the app installed on their devices. Launched in January 2010, WhatsApp Inc. was acquired by Facebook on February 19, 2004, for about $19.3 billion. Today, more than 1 billion people use the service to communicate with their friends, loved ones and even customers.


Capitalizing upon human curiosity is an ingenious idea that would lead to the creation and launch of Quora in June, 2009. The website, co-founded by two former Facebook employees, Charlie Cheever and Adam D’Angelo now claims that it received more than 80 million monthly unique visitors, with half of them coming from the U.S. So far, the question-and-answer website has managed to raise $141 in venture capital funds and while it doesn’t look ready to go public yet, it’s definitely a company to watch.


With over 40 million users, Vine is a rapidly growing video sharing social media app that allows users to share 6-second video clips with their followers. While this looks like a really short time for a video, businesses of all sizes are having tremendous success using the service. Vine was founded in June 2012 and later acquired by Twitter in October 2012, just before its official launch.


Periscope is a live video streaming mobile app that was developed by Joe Bernstein and Kayvon Beykpour. The two started the company in February 2014 and later sold it to Twitter for $100 million in March 2015. Four months after its March 2015 relaunch, Periscope said that it had surpassed 10 million accounts and in December the same year, Apple announced Periscope as the app of the year.


BizSugar is a social networking platform and niche resource for small business owners, entrepreneurs and managers. The site was created in 2007 by DBH Communications, Inc., a provider of award-winning business publications, and later acquired by Small Business Trends LLC, in 2009. The platform allows users to share videos, articles, blog posts, podcast among other content. It also allows users to view and vote on submissions by other members.


StumbleUpon is a discovery engine that finds and recommends content for its users. More than 25 million people use StumbleUpon for entertainment and information. In addition, more than 80,000 publishers, brands, and other marketers have used StumbleUpon’s Paid Discovery platform to promote their businesses. StumbleUpon was owned by eBay from May 2007 to April 2009, when Garrett Camp, Geoff Smith and several investors bought it back. It is now an independent, investor-backed startup once again.


This is a social bookmarking web service for discovering, storing and sharing web bookmarks. The site was founded by Peter Gadjokov and Joshua Schachter in 2003 and acquired in 2005 by Yahoo. By the end of 2008, Delicious claimed that it had bookmarked 180 million URLs and acquired more than 5.3 million users. The service was later sold to AVOS Systems in April 2011 who later sold it to Science Inc. In January this year, Delicious Media said that it had acquired the service.


Founded more than a decade ago (November 2004), Digg is a news aggregator with a curated front page that selects stories specifically for the Internet audience, The topics vary widely from trending political issues to science to viral Internet issues and anything in between. Digg supports sharing of content to other social media platforms such as Facebook and Twitter. In 2015, the company claimed that it had about 11 million active monthly users.


Viber is a Voice over IP (VoIP) and instant messaging app for mobile devices that was developed and released by Viber Media on December 2, 2010. The app also allows for the exchange of audio, video and images between users. As of April 2014, Viber had accrued close to 600 million registered users and 230 monthly active users.


Ida Mae Boyd

Ida Mae Boyd

Facebook Marketing: Are You Using It in Your Business?

facebook marketing

facebook marketing

Facebook Marketing: Are You Using It in Your Business?

As a business owner, you know that you are constantly wondering how you can attract more clients. If you own an online business, the answer to your traffic problem is internet marketing. You need to remember that without marketing, you will never be able to get targeted traffic to your website. Today, any kind of business, whether online or offline are now using internet marketing in order to expand their reach for new customers.

Internet marketing is not quite as easy as it may sound. You have to consider the fact that you need to work hard in order for you to attract targeted traffic to your website. You need to write a lot of good articles to read that is related to the products or services that you are selling and you also need to join groups and participate in them. Also, your website need to be attractive.

Whatever you are selling, internet marketing is a hard task to do, but when it works, it is well worth the effort and money.

However, thanks to social networking website, such as Facebook, you will see that internet marketing is a lot easier than ever before. First of all, in all social networking websites, Facebook is one of the most popular sites. Here, you will already have the numbers you need. This means that it already has traffic. With millions of subscribers logging in and out each day and also millions more registering each day, you can be sure that you will be able to get your fair share of targeted traffic.

In Facebook, you will see all kinds of people with different social backgrounds.

Also, the members themselves will try to separate themselves from distinct groups. The fact that Facebook will allow people to create and join groups you will be able to easily find your target customers.

Whether the group is separated by age, school, gender or interests, you will see that you will find all sorts of groups in Facebook.

Another great thing about Facebook is that it will provide every member with the tools needed in order to communicate with their network. These tools can be considered to be great tools for you to use in order to advertise or market your products or services to other Facebook subscribers. From applications to news feeds and blogs, you will see that Facebook will be able to provide it all.

Now that you know about Facebook, the next question would be how to market in it. The first thing that you need to do is subscribe in Facebook. After subscribing, you may want to try adding your old friends. Invite them to join Facebook to start building your network.

Then, try joining groups with interests that is related to the products or services that you are selling.

Use the tools in Facebook to attract people to view your profile page. Add videos, pictures and applications.

Basically, this is how Facebook can help in marketing your products or services. It will readily provide you with traffic and the tools you need to market, but it is entirely up to you to do the marketing yourself.

You have to figure out how to properly use the tools in order for you to effectively market your products or services. These are the things that you need to remember about Facebook.

Ida Mae Boyd

Ida Mae Boyd

Affiliation the Quickest Way to Get Started Online

affiliate marketing

affiliate marketing

Affiliation the Quickest Way to Get Started Online

Yes, your online content will be packed with free tips and techniques and secret weapons for becoming the next internet marketing millionaire.

However, it can be very time consuming especially if you are just starting to build your online business. The arrival of the Internet has made the tasks of promoting your business much easier than before.

You get instant feedback with your advertising that in times gone by would have taken months if not years to obtain. The same sort of results that now can take as little time as a few minutes with Google ad words can achieve the same results, saving you time and money.

Some of the benefits of an online business: the most inexpensive way to start a business, unlimited market for your products or services, automatic streams of constantly growing income (otherwise known as passive income), more time you are able to spend with your family and loved ones as a result. So ask yourself what products can I offer that are of interest. What type of product can I sell that will take the hassle out of making money online what can I sell that will give my customers instant gratification and solve my prospect’s problem, the answer is electronic downloadable product with instant access 24/7.

If your ads or products do not clearly spell this out, and tell the customer how you will give them what he/she desires, most times you will not make the sale, if you go down the path of selling hard product then you are going to require a customer service department, or shipping department, then you must see how many people you will need to employ.

If your selling digital downloads then you don’t need any of the above you can set up your business and it will run on automatic.

While it is true that other major search engines have also recently launched similar tools, Google remains in a class of its own in terms of what it can deliver and the sheer experience of being the premier and largest search engine provider.

The truth is that an affiliate needs fairly high levels of traffic to make money from any online affiliate business opportunity. An Affiliate Program Can Help Your Business. The truth is that there is a lot of hard work in terms of setting up structures and driving traffic to your affiliate site that needs to be done over a period of time before the money can start to roll in thick and fast.

This is the reason why most people who register to join a top 10 online business opportunity affiliate program usually give up somewhere along the way. There is probably no online business opportunity today that is more viable than joining an affiliate program or two. In fact it has now become clear that chances of online business success are much higher with an affiliate program opportunity than by trying to launch your own new product or service. Small companies do it to become big while big sites do it to retain their position.

Casting aside the more technical programming jargon, the most important things to making money online in terms of SEO is inbound links and good content on your website.

Have some Meaningful Content about your Keyword or Keyword Phrase. You need to have meaningful content that the Search engines can use to determine if your product is relevant to what the search terms are that people are typing in there browsers.

The engines are getting much smarter about robotic page generated sites that are not able to be read by humans and are only there to trick the search engines, pages like this are a thing of the past, these days the more relevant the information you provide to people through your web site the more success you will have. This is not a lesson on search engines but given the amount of content based on the one word ‘SEO’ you can begin to understand how popular this idea is.

In conclusion affiliation is the quickest way to get stated online and you need relative content to what it is that you are selling, all matched to the key words that people are using to find what they are looking for. This with the determination to succeed and a little hard work and you’re on the way to setting up our own online empire.

Ida Mae Boyd


Ida Mae Boyd