Category Archives: Marketing

Basic Inbound Internet Marketing Terms

Getting started with inbound internet marketing can be intimidating for beginners. You are likely to find yourself bombarded with words and terms you have never heard of before. Finding your way through things and becoming familiar with inbound marketing is easier when you understand the jargon. The following are some of the words you will come across.

Website Traffic – is basically the popularity of a website. It is often determined by the number of visits and visitors to a website. Traffic to a site is important because it is what brings in the revenue. These are the people that you sell to or those who buy from the advertisers on your website. Website traffic can be generated in many different ways.

Search Engine Rankings – the position that your website holds when looking at search results. Normal rankings are from number 1 to number 10.

Page Rank – a numerical value defined by search engine Google. This weighting gives a rough estimate of your webpages importance as a whole. This term was coined by its inventor Larry Page.

Search Engine Optimization (SEO) – This term refers to the method used to improve the visibility of your website in search engines. This is done using unpaid or natural search results.

Keywords – This is a word or phrase that people enter into search engines to find what they need. These are also the descriptive terms which may be attached to the content on a website.

Link – This is short for the term hyperlink, this is a reference to a different website or web page. These are like buttons which can take you directly to the information that you need. They are clickable and usually differ in color from the other text, are bolded or underlined.

Link Building – Is a process of creating appropriate links to your website in order to increase ranking. The links used are often from external websites. This aims to drive traffic into the website.

Backlinks – Is also known as inbound links, these are incoming links from other websites to your website. Search engines often measure these and use it as important criteria for rankings. Commonly, the more backlinks a website or page contains the more popular it is. This will also mean that the information in this page is more useful or important.

Anchor Text – Is a word or words that are used to create a link. Not all links that you will find in articles and websites are presented as a URL. When you have anchor text you will only need to click on the specific words to get to the website or page being linked to. Anchor texts also help improve ranking for the keywords you use.

Article Marketing – Is an inbound internet marketing strategy used by website owners to create incoming links and generate traffic to their websites. As a result of this, search engine rankings are increased. Article Marketing entails writing about a specific topic or field as an expert and inserting links to your website in the content.

Niche Marketing – Is targeted marketing for a small part of the market with unmet needs. It focuses on what smaller number of people need and want in order to bring in revenue.

Conversion Rate – This is the ratio of visitors in a website who actually buy a product or service after viewing the content. This is defined by the number of goals achieved divided by the number of visits to the site.

Ida Mae Boyd, Market Hive Alpha Founder

Draw Attention to Your Website With The Following Great Tips

If you have ever spent a moment's time looking for something on a search engine of your choice; you have seen the results of powerful search engine optimization. Everything that came up first on that list was placed there through careful marketing techniques. You can learn some of these same techniques by reading through the rest of this article.

Write titles suited for the search engine spiders as well as for your readers. Clever titles don't usually convey the content of the article. Instead of being cute, simply create titles that tell the reader and the search engine robots what the article is about. Your title should make it clear that the reader will get something good from the article.

Make sure to research your keywords before placing them into your content. Try using websites like Google's Keyword External Tool or Word Tracker to see what keywords are "hot" when it comes to your subject matter. By strategically using and placing keywords like this, you can raise your ranking in the search engine results.

You can easily learn SEO or search engine optimization online by using the many guides that are out there. Each search engine has a similar way to place the content of your website into a SEO type arrangement to generate higher rankings and visibility. The trick is to learn how to do it.

Obtaining your search engine optimization goals can be made easier by using graphics and images. Use low resolution images because high resolution images will increase loading time. Key words within the images themselves will be read by search engine spiders. People enjoy seeing images and graphics on a website and it can help describe your article, blog or product as well as produce search engine results for optimal traffic to your site.

Learn about the different types of external links that could increase your websites search engine rankings. The four main types are reciprocal links, directory links, paid one-way links and natural one-way links. Search engines rank each of these links differently, so educate yourself on the pros and cons of each before beginning your external link campaign.

Take the time and learn how to create a sitemap. Search engines have a much easier time finding links on your site if you have an included sitemap. It doesn't actually move up your rankings but it does make it easier for your content to all be found.

Focus on finding other popular sites with a similar idea and create an opportunity for inbound links. These inbound links will increase the incoming traffic from these sites and continue to boost your ranking on the larger search engines. You should never spam or harass other site owners, but most times they will not mind helping you set up as long as you are fair and link back.

If you wish to have your company, website, or blog listed among the top leaders when your topic is searched, you are going to need to follow some of these basic tips. After which, you can expand outwards and twist the marketing campaign. Hence, better suit your audience or niche. All it requires it time and will power.

 

Ida Mae Boyd, Market Hive Alpha Founder