Essentials of a Successful Business Blog
It is undeniable that social media activities are big reasons for any business to succeed. In fact, it’s such a powerful trend that many businesses opt to focus their efforts on Twitter, Facebook and any upcoming social site such as MarketHive. I will tell you more about MarketHive at the end of the article.
But it’s a fact that blogging and having a business website blog is something that will be here for a long time. Compared to social media, having a business blog is like having that face or person behind your product or service.
More so, it makes any business stand out from among the competitors, particularly if your blogs are geared at providing expert information and interesting facts about your industry!
So what are the essentials of business blog that is reaping success so far? There’s a few out there which we could call big fishes, and they have been around for years. But it doesn’t mean that these business blogs aren’t poured with hard work.
In fact, a lot of passion and hard work has been put into each, and so they have survived the different challenges of staying relevant amid the changing modes of marketing.
Most of these blogs made it big and stood out over time because of being an authority. This, the first essential to a successful business blog, is all about being a go-to resource for all the pertinent information in one’s industry.
It would also mean that all the information and updates about the field, you post about it and share your thoughts and opinion. It also means that people consider your expertise above others as well.
Another important aspect of a successful blog would be minding the readers over Search Engine Optimization (SEO). Of course, ranking good with Google is important, but it decimates the human value of what you would write if SEO is prioritized over readers.
Remember that search engines are not your clients and targeted market. It only helps you find more customers who would buy your stuff or hire your service. So it is essential that you focus on people – or in other words, optimize first for people, readers, clients and customers.
What you must do then to achieve successful blogging about your business is to create highly relevant and fresh content.
Focus on ensuring content that is interesting and appealing to readers. By that, it is simple to say that content is king and thus rules over the success of any blog.
Now let’s look at how social media trends could also help out in any business blog’s success. Anyone could readily be active on Twitter, Facebook, Google+ and Pinterest.
But it matters that there is genuine and increasing interaction in your blog and its presence on these social networks. Icons will be there, easy in fact to get into your website. But there’s more to having social media buttons – you must really interact with followers and engage with connections to get your blog optimized.
And it doesn’t stop there with social networking because there is other equally busy avenues which you could tap for your business blog’s success.
It could be providing readers and visitors the option to subscribe, opt in and make purchases as well. More so, don’t discount the power of commenting and taking time to respond to comments.
These are all valuable social metrics that could propel your blog to the top. Make sure you focus on these on page and off page marketing techniques so that your business blog will surely live long.
MarketHive – is a relatively new Social Network for Entrepreneurs.
Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales.
But the reality is that sellers are no longer in charge of the customer buying process. Recent reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision.
MarketHive is the first and only social network integrated with a powerful intuitive inbound marketing (automated marketing) platform. Built for the entrepreneur, small business, and network marketers.
MarketHive is totally FREE and generates its revenue through advertising like Facebook and LinkedIn.
MarketHive even returns up to half the advertising revenue back to the subscribers that join the affiliate program.
If tools like email autoresponders, blog platforms, press release co-ops (Real PR.org professional releases) capture page widgets, plugins and pages, broadcasting tools like, live conference rooms, traffic portals and additional arrays of powerful tools, workshops and mentoring interest you, then you need this platform! Not to mention a powerful affiliate program.
The MarketHive Social Network for Entrepreneurs it is incredible. This is something you should check out.
Ida Mae Boyd
Ida Mae Boyd, Market Hive Alpha Founder